Affiliate Program

DLR2DLR Affiliate Program

Become a DLR2DLR Affiliate.

Approved industry voices can introduce qualified dealers to DLR2DLR through a tracked referral link and may earn milestone-based compensation under the published Affiliate Terms.

Ask About Becoming an Affiliate Review Affiliate Terms

Built for trusted connections to the dealer community.

The program is designed for people and organizations with a credible relationship to licensed automobile dealers.

  • Dealer community and Facebook group administrators
  • Automotive podcast, video, and content creators
  • Dealer consultants, trainers, and service providers
  • Associations, auction professionals, and industry organizations

How the Affiliate Program works.

Affiliate participation is reviewed, tracked, and approved through the existing DLR2DLR affiliate system.

  1. Apply for reviewTell DLR2DLR about your business, audience, and relationship to the dealer community.
  2. Receive a referral linkApproved affiliates receive a unique link connected to their affiliate record.
  3. Refer qualified dealersIntroduce dealers through your existing audience, relationships, or industry network.
  4. Reach eligible milestonesCompensation may be approved after the referred dealer satisfies the applicable paid-membership requirements.

What makes a referral eligible.

A referral is not automatically compensable. The current program requires attribution, a qualifying dealer application, approval, paid-membership milestones, and administrative review.

Referral and dealer requirements

  • The dealer enters through a valid affiliate referral link.
  • The dealer submits the DLR2DLR application.
  • The application is reviewed and approved.
  • The dealer reaches the applicable paid-membership milestone.

Review and payout controls

  • Commissions remain subject to DLR2DLR review and approval.
  • Refunds, disputes, cancellations, and chargebacks may affect eligibility.
  • Required identity and tax documentation must be complete.
  • Approved payouts are tracked through the existing ACH administration process.

Current-program notice: Compensation is milestone-based, not a recurring monthly payment. The DLR2DLR Affiliate Terms & Conditions control current amounts, attribution, eligibility, approval, and payout requirements.

Affiliate or strategic partnership?

Choose the route that reflects the value you expect to bring to DLR2DLR.

Affiliate Program

Best for approved people or organizations introducing prospective dealer members through a trackable referral link.

Review the governing terms

Strategic Partnership

Best for organizations exploring institutional inventory access, recurring business value, or a broader operating relationship.

Explore Strategic Partnerships

Already approved?

Use the existing dashboard to access your affiliate account. For program context and other relationship types, return to the Preferred Partners hub.

Open Affiliate Dashboard View the DLR2DLR Partner Network

Start an affiliate conversation.

Use the DLR2DLR Contact page and include your organization, dealer audience, website or channel, and how you expect to introduce qualified dealers.

Contact DLR2DLR