Privacy Policy

1. Scope of This Privacy Policy

This Privacy Policy explains how DLR2DLR collects, uses, stores, shares, and protects information through DLR2DLR.com and related website pages, forms, dealer dashboards, listing tools, communications, and services.

DLR2DLR is a private dealer-to-dealer marketplace intended for licensed automobile dealers and approved business users. This Privacy Policy applies to dealers, dealership representatives, applicants, account users, website visitors, and other individuals who interact with the platform.

By using DLR2DLR, applying for access, creating an account, submitting a listing, contacting another dealer, or otherwise using the platform, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

DLR2DLR may collect the following types of information:

A. Dealership and Business Information

• Dealership name
• Business address
• State of operation
• Dealer license number
• Dealer license documentation
• Business phone number
• Business email address
• Business website
• Authorized representative name
• Optional dealer verification information, such as AuctionACCESS ID or other verification details, if provided or used

B. Account and Contact Information

• Name
• Email address
• Phone number
• Username or login credentials
• Account status
• Role or permission level
• Communication preferences
• Support requests or messages sent through the platform

C. Vehicle Listing Information

• Vehicle year, make, model, trim, and VIN
• Mileage
• Price
• Condition
• Vehicle location
• Title status or lien-related information, if provided
• Photos, videos, descriptions, and other listing materials
• Listing status, such as active, pending, sold, removed, or expired
• Dealer-to-dealer contact or inquiry information connected to a listing

D. Membership, Subscription, and Payment Information

• Membership or subscription plan details
• Billing contact information
• Payment status
• Transaction history related to platform fees
• Invoices, receipts, or related account records

DLR2DLR may use third-party payment processors. DLR2DLR does not intend to store full credit card numbers unless expressly stated through a secure payment provider or required for a lawful business purpose.

E. Website, Device, and Usage Information

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Links clicked
• Referring pages
• Approximate location based on IP address
• Date and time of visits
• Login activity
• Platform activity, such as listing submissions, edits, searches, or inquiries

F. Cookies, Analytics, and Tracking Technologies

DLR2DLR may use cookies, pixels, analytics tools, and similar technologies to operate the website, remember preferences, understand website performance, detect security issues, measure marketing activity, and improve user experience.

These tools may include analytics or advertising services such as Google Analytics, Google Search Console, Google advertising tools, Meta/Facebook pixels, LinkedIn pixels, or similar services if enabled.

3. How We Collect Information

DLR2DLR may collect information in the following ways:

• Directly from you when you apply for access, create an account, submit a form, upload a dealer license, submit a listing, update your profile, contact support, or communicate with another dealer.
• Automatically when you visit or use the website, including through cookies, log files, analytics tools, and security tools.
• From third-party service providers, such as payment processors, verification providers, email providers, hosting providers, analytics providers, or other vendors used to operate the platform.
• From other approved dealers or users when they communicate with you, inquire about a listing, report an issue, or provide feedback through the platform.

4. How We Use Information

DLR2DLR may use collected information to:

• Review and verify dealer eligibility
• Approve, deny, suspend, or manage account access
• Create and manage user accounts
• Operate the dealer dashboard and listing tools
• Display vehicle listings to approved members
• Facilitate dealer-to-dealer communication
• Process membership, subscription, or platform payments
• Send administrative, account, security, and service communications
• Respond to support requests
• Improve the website, platform, features, and user experience
• Monitor website performance and usage
• Detect, prevent, and investigate fraud, spam, misuse, unauthorized access, or security issues
• Enforce DLR2DLR's Terms of Service and platform rules
• Maintain business records
• Comply with legal obligations
• Support marketing, outreach, and business development, where permitted by law and user consent

5. How Information Is Shared

DLR2DLR may share information only as needed to operate, protect, improve, or legally maintain the platform.

A. With Approved Dealers and Platform Users

Certain information may be visible to other approved dealers, such as dealership name, listing details, vehicle information, photos, contact options, and communications related to buying or selling vehicles.

B. With Service Providers

DLR2DLR may share information with vendors and service providers that help operate the platform, including:

• Website hosting providers
• Email and SMTP providers
• Payment processors
• Analytics providers
• Security and fraud-prevention providers
• Business or dealer verification providers
• Customer support tools
• Website development and maintenance contractors
• Data storage and backup providers

These providers are expected to use information only as needed to provide services to DLR2DLR.

C. With Verification and Compliance Providers

DLR2DLR may share dealer information, license information, business information, or account information with third-party verification providers if needed to confirm dealer eligibility, prevent fraud, or protect the marketplace.

D. For Legal, Safety, and Security Reasons

DLR2DLR may disclose information if it believes disclosure is necessary to:

• Comply with applicable law, regulation, subpoena, court order, or legal process
• Protect the rights, safety, property, or security of DLR2DLR, its users, dealers, or the public
• Investigate fraud, misconduct, unauthorized access, or security incidents
• Enforce the Terms of Service or other platform policies
• Respond to lawful requests from government or regulatory authorities

E. In a Business Transaction

If DLR2DLR is involved in a merger, acquisition, financing, reorganization, sale of assets, or transfer of business operations, information may be transferred as part of that transaction, subject to appropriate protections where required by law.

6. No Sale of Member Information

DLR2DLR does not sell member information for money.

Some privacy laws define "sale" or "sharing" broadly to include certain types of advertising, analytics, or cross-context behavioral advertising. If DLR2DLR uses tools that are considered a "sale" or "sharing" under applicable privacy laws, DLR2DLR will provide any required notices and opt-out options.

7. Cookies and Tracking Choices

Users can usually control cookies through their browser settings. Blocking or deleting cookies may affect some website features.

If DLR2DLR uses advertising or analytics pixels, users may also have choices through browser controls, device settings, platform-level ad settings, or opt-out mechanisms provided by the applicable third-party services.

8. Email, Phone, and Text Communications

DLR2DLR may send administrative and transactional communications related to account access, dealer approval, password setup, listings, inquiries, security, payments, platform updates, or support.

DLR2DLR may also send marketing emails, saved-search alerts, listing alerts, promotional messages, or SMS/text notifications where permitted by law and where any required consent has been obtained.

Users may opt out of marketing emails by following the unsubscribe instructions in the message or contacting DLR2DLR. Transactional and account-related messages may still be sent when necessary to operate the platform.

For SMS/text messages, users may be provided with opt-in and opt-out instructions where applicable. Message and data rates may apply.

9. Data Security

DLR2DLR uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, platform, database, email system, or internet transmission is completely secure. DLR2DLR cannot guarantee absolute security of information.

Users are responsible for maintaining the confidentiality of their account credentials and should notify DLR2DLR promptly if they believe their account has been accessed without authorization.

10. Data Retention

DLR2DLR retains information for as long as reasonably necessary to operate the platform, provide services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect the marketplace.

Dealer applications, license uploads, account records, listing records, payment records, communication records, and security logs may be retained after an account is closed or denied if needed for business, legal, compliance, fraud-prevention, or recordkeeping purposes.

11. User Rights and Choices

Depending on where you live and the laws that apply, you may have rights to:

• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Request a copy of certain information
• Object to or restrict certain processing
• Opt out of certain marketing communications
• Opt out of certain sales, sharing, targeted advertising, or profiling, if applicable
• Appeal a privacy request decision, if applicable

To make a privacy request, contact DLR2DLR using the contact information at the end of this Privacy Policy.

DLR2DLR may need to verify your identity or authority before fulfilling a request. Some information may be retained where permitted or required by law, including for security, fraud prevention, legal compliance, transaction records, dispute resolution, or platform integrity.

12. California and Other State Privacy Rights

Residents of California and certain other states may have additional privacy rights under applicable law. These rights may include the right to know what personal information is collected, used, disclosed, sold, or shared, the right to request deletion, the right to correct inaccurate information, the right to opt out of sale or sharing, the right to limit certain uses of sensitive personal information, and the right not to be discriminated against for exercising privacy rights.

DLR2DLR does not sell member information for money. If DLR2DLR engages in activities that qualify as "sale," "sharing," targeted advertising, or profiling under applicable state privacy laws, DLR2DLR will provide legally required notices and choices.

13. Sensitive Information

DLR2DLR may collect dealer license documents, verification details, payment-related information, and other information that may be considered sensitive under some laws.

DLR2DLR uses this information for limited business purposes, including dealer verification, account approval, fraud prevention, payment processing, security, legal compliance, and platform protection.

DLR2DLR does not intend to use sensitive information to infer unrelated characteristics about users.

14. Third-Party Websites and Services

DLR2DLR may link to or integrate with third-party websites and services, including payment processors, verification providers, vehicle history services, inspection providers, transportation providers, advertising platforms, analytics providers, or partner resources.

DLR2DLR is not responsible for the privacy practices, security, content, policies, or actions of third-party websites or services. Users should review the privacy policies and terms of any third-party services they choose to use.

15. Public or Shared Listing Content

DLR2DLR is designed as a private dealer-to-dealer marketplace, but information submitted into listings or dealer profiles may be visible to approved members and platform administrators.

Dealers should not include unnecessary personal information, confidential information, or information they are not authorized to share in listings, photos, descriptions, comments, messages, or uploaded materials.

16. Children's Privacy

DLR2DLR is intended for licensed dealers and authorized business users. It is not intended for children or individuals under the age of 18.

DLR2DLR does not knowingly collect personal information from children under 13. If DLR2DLR learns that it has collected information from a child under 13, it will take reasonable steps to delete the information.

17. International Users

DLR2DLR is intended primarily for users in the United States. If you access the platform from outside the United States, you understand that your information may be processed and stored in the United States, where privacy laws may differ from those in your location.

18. Accuracy of Information

Users are responsible for providing accurate, complete, and current information. Dealers should update account, contact, license, payment, and listing information when it changes.

DLR2DLR may restrict or suspend access if information appears inaccurate, incomplete, outdated, fraudulent, or inconsistent with platform requirements.

19. Changes to This Privacy Policy

DLR2DLR may update this Privacy Policy from time to time. Updates will be posted on the website with a revised effective date. Continued use of the platform after updates are posted means you acknowledge the updated Privacy Policy.

20. Contact Information

Questions, privacy requests, or concerns about this Privacy Policy may be directed to: